Socialholic

Caught in a web of social media

Archive for the ‘Exeter’ Category

About those Exeter Christmas lights…

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I have put my head above the parapet on something and it seems from my inbox that I am not alone on it!

Over the past few weeks, a campaign has been running to raise money for the Christmas lights in Exeter City Centre. The main focus of the campaign is to get money out of city centre businesses – and, in particular, the banks.

On Twitter, the City Centre Manger, John Harvey (who, I want to put it on record, I like a lot) has been attacking various targets for not putting money in to the pot.

Due to the deficiencies of Twitter (140 characters and all that), it’s not easy for me to put my point across on this and I feel a bit like I’m talking in soundbites. So I thought a blog might be in order to put some flesh on the bones. So, here we go…

This year, for various reason, there is no money for Christmas lights. Traditionally, this was something paid for out of the Council’s budget and it appears to cost somewhere in excess of £50,000 to put on. The lights are lovely.

Exeter City Council is, at the moment, making some big cuts to services. The pressures are coming at them from all angles – losing money in Icelandic banks, general Government cuts, spending on failed unitary bids and so on. But, at the same time, they are also writing off over £600,000 of unpaid rent and Council Tax. So they are obviously in no position to put their hands in their pockets.

Neither is Devon County Council. They are under pressure too.

So, the campaign is targeting the city centre businesses.

Now, maybe I’m looking at this a bit too simplistically but, if the Councils have no more money, why go after the businesses? Why assume they have money? Or that we are somehow entitled to it? Given how difficult it is to walk through Exeter without getting attacked by dozens of chuggers, it is possibly not surprising that they same tactics are being used now against the city’s businesses.

The level of vitriol being directed to these companies is simply wrong. They have already paid what has been asked of them. They have put in their contribution and now they are under attack.

I also do have a problem with a non-elected, predominantly publicly funded person attacking private companies for not donating money to something – whatever it is. It is their decision and they are not required to donate – respect that and don’t call them out. To read “Unacceptable that other #HighStreet banks haven’t yet come forward to support” on Twitter from the City Centre Manager is, I think, really unacceptable.

It is not right that organisations in Exeter do not feel they can speak out about this for fear of getting cast as the bad guy or somehow mean-spirited. And trust me, from the contacts that I have had that is exactly how they feel. They should feel free to speak and feel free not to contribute without fear of retribution.

I am now going to say something really unpopular but I hope that the illustration I give makes the point:

It is not mean-spirited to say that we have priorities and, when times are hard, maybe a few Christmas lights aren’t that important.

We are in the middle of an economically difficult period – possibly the worst there has ever been – and there is not an awful lot of money floating about. If we cannot afford Christmas lights, it will not kill us to go without them until there is enough money to pay for them. And if we can afford them, in the circumstances, maybe giving the money to one of the many organisations who are facing cuts that protect and support the most vulnerable in society would be a better use of it.

In fact, wouldn’t not having the lights and giving the money to the most vulnerable be in the real spirit of Christmas?

This attack on Exeter businesses has been very public so far and, therefore, I think it is only right that this discussion of the counterpoint is in the public domain too. I would welcome your contributions to this – especially from you, John! This is a discussion and I hope that you will take it in the manner in which it is meant. Your right of reply is absolute!

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October 14th, 2011 at 1:05 pm

The Cherub at 11 Cathedral Close #photo

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The Cherub at 11 Cathedral Close, originally uploaded by jamesmb.

This is one of a number of wooden carvings that appear above the door at 11 Cathedral Close, Exeter.

11 Cathedral Close is part of the set of stone buildings that form the northern edge of the Cathedral precinct. It was formally the residence of the Archdeacon of Barnstaple

The building is Grade 1 Listed.

(Apologies if the pic is wonky – so is the door!)

Written by Socialholic

February 1st, 2010 at 8:29 pm

Posted in Exeter,photography,photos

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Exeter St David’s – Bigger than you’d imagine #photo

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Exeter St Davids – Bigger than you’d imagine, originally uploaded by jamesmb.

Exeter St David’s Station. It is a very big station, as you can tell. Fortunately, some of the trains passing through are quite small.

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January 15th, 2010 at 10:05 pm

Posted in Exeter,photography,photos

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St Davids Church, Exeter #photo #uksnow

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St Davids Church, Exeter, originally uploaded by jamesmb.

It snowed in Exeter. Everything stopped. What more can I say? :)

This is St David’s Church in the snow.

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January 6th, 2010 at 11:10 am

Posted in Exeter,photography,photos

Tagged with

Breaking through #photo

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Breaking through, originally uploaded by jamesmb.

Right, this is my first photo. Which is a bit daunting when you’re followed by lots of photographers.

So, here are some things I know:

1 – It’s not as good as yours. I can live with that. But I will improve! :)

2 – It’s a bit dark.

3 – The horizon’s not quite right.

But I quite like it. Y’know. For a first effort.

And it was taken from a train at speed.

So there! :)

See ya!

Socialholic x

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November 16th, 2009 at 9:25 pm

Posted in Environment,Exeter,photos

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>Like Minds – Controversy and Misunderstanding

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There seems to be a bit of controversy following the Like Minds Conference in Exeter last Friday. I should, from the start, point out that I was one of the people on the stage as part of the panel discussion on building community.
During the event, one delegate questioned whether it had answered the key questions regarding measuring ROI derived from social media. There are, clearly, those who want a ‘formula’ approach to give some numerical answer.
The first and most effective answer had to be what was happening around us on Friday. Like Minds was promoted and advertised solely using social media. On Friday, 200 people turned up to Exeter from across the country and another 600 tuned in online to watch the live feed. Now, maybe I am missing something but surely those people who were in the room or online were proof of concept. They provide us with measurable numbers.
But they do not tell us the whole story. Lots of people joined us via Twitter – we could not measure them. My co-host on PhotoLegal, Phill Price, was one of them – he was waiting for a haircut at the time but got involved and gave us a tweet. He interacted – which was the point of the day. Also, uber-tweeter, Stephen Fry sent us a tweet with his good wishes for the event. People talked about the event before, during and answer. We can’t measure them. We reached people through coverage online and offline – we can’t measure them.
Amongst the ‘unanswered’ questions, so we are told, are:
• How to carry out online campaigns to compliment offline marketing mix
• How to target online audiences, and best engage current customers and new customers
• How to turn customers into brand advocates through social media
Now, we discussed a number of things, one of which was my own subject of the PhotoLegal social media phenomenon. Our online campaign led to offline coverage within industry publications. We indentified, engaged with and nurtured our online audience – actually, we have also showed them the ‘L’ word which Daren Forsyth used and was so derided by some. They are our customers and brand advocates and they have become not only evangalists for the podcast but some have recommended me and my firm to their friends and contacts. They also go to my cohosts, Darren Hector and Phill Price for advice on photography issues. How would you measure the ‘feeling’ that they have towards us and that we have towards them? What would the answer be? 75.3? 26.1? What would it mean? What would it matter?
As someone who has also worked in the PR industry, I know that there are some things that cannot be empirically measured. Print adverts are one of them – you will never know how many people have seen your ad no matter what people say. Brand awareness is also incredibly difficult to measure as people sometimes guess as to whether they know a brand when asked – do you want to be the idiot that hasn’t heard of the latest website adhsadjhsdf.com? No? Then you answer ‘yes’ to the nice lady with the clipboard.
In my opinion, the desire to have ‘numbers’ to justify campaigns is lazy thinking – brand and issue campaigns can take months or even years to come to fruition – and attempting to measure them will prove pretty much impossible (although we could all find a polling agency that could come up with some questions for a fee!).
Sometimes, you need to step back and see and feel what is around you. Sometimes there are no numbers.
From a standing start, we put together a podcast and an ecosystem that has proved massively popular in its particular industry area. What are the percentages? No idea. Nor do I want to rely on numbers. Sure I know how many downloads we have had but it is much more interesting to know the influence we have when we go live and see people sit with us, online, listening, interacting, talking and promoting us without us even asking. It feels right. We have a relationship with our listeners – the best listeners in the world, by the way! When it doesn’t feel right any more, we will know and we will do something about it. We do not need numbers to tell us what is working and what does not.
Now, I know all this sounds a bit defensive and maybe it is. The Like Minds crew put together an amazing conference that proved the importance of social media. The speakers, especially Trey Pennington, Daren Forsyth and Olivier Branchard, did address the ROI questions including why it is difficult to measure, why it may not be right to measure it in ‘traditional’ ways and what other indicators of success there may be.
The conference is now available online via the Like Minds website, so you can decide for yourself. Go and watch it. See what this social media thing is all about and why using traditional methods to measure new media is about as relevant as putting petrol into a horse and cart.

Written by Socialholic

October 19th, 2009 at 8:21 pm

>LikeMinds Conference – 16 October 2009

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Just been on the panel discussing community building in social networks at the LikeMinds Conference in Exeter.

It’s a cracking conference so far with some really fascinating speakers including Trey Pennington, Olivier Branchard, Daren Forsyth and lots of other top top speakers including Devon’s own Laura Whitehead.
There is a wealth of experience out there and it has descended on Exeter for a day of collaboration – it’s a very social media approach to social media.
More information from the Like Minds website which includes a live feed during the event and videos afterwards.
Oh and me in a kilt.

Written by Socialholic

October 16th, 2009 at 3:13 pm