Socialholic

Caught in a web of social media

Archive for the ‘Social Networking’ Category

Help! Rescue me!

with one comment

Oh what a comedy nightmare!

As you may know, I set up a social media charity experiment a little while ago. And, so as to raise funds (for Shelterbox) and awareness, I thought it might be an idea to offer up my 10,000th tweet to a business to sponsor. The idea is that for a nominal amount (thinking £100) a business can be part of a year long experiment to show the power of social media.

However, and here’s the big old flaw [thanks for correcting the spelling, Annie! :) ] in the plan, I came up with the 10,000th tweet sponsorship idea when I was on about 9,980 – so I had only 20 tweets to publicise it.

As it is, I am now on 9,998! So, I have had to stop tweeting temporarily because if I accidentally tweet, that’s 10,000 gone – I have a one tweet buffer.

It’s been a couple of days now and it is the run up to #LikeMinds on Friday. I feel utterly out of the loop and slightly trapped.

So I need your help to rescue me!

Please could you tweet the following:

Want to know why @jamesmb hasn’t tweeted for a while? Go to http://bit.ly/axpqaz and see why he’s trapped! Pls RT! :)

Oh and if you know anyone who would like to rescue me from this self-inflicted trap, please pass them my way! :/

Hopefully I’ll be back on Twitter soon!

James x

Written by Socialholic

February 24th, 2010 at 7:49 pm

The Socialholic Experiment – Not quite what I expected

without comments

OK, I’ll be honest. When I set this up a couple of days ago, I thought that, if all went well, the message would spread and over the course of a year, we’d get enough for a Shelterbox.

Two days in, and we’re a third of the way there. But who knows what will happen in the next 363 days? We could still not make it – so there is no room for complacency.

What is vital, if the Experiment is to work, is that we keep the message out there. This is about showing what social media can achieve.

So, please, please, please keep the retweets going. And also the Facebook status updates and LinkedIn messages and the rest.

This is your Experiment and what we achieve belongs to you.

Please point people towards the JustGiving site at http://www.justgiving.com/socialholic and also to the original article on here at http://www.socialholic.co.uk/?p=202.

Vote for the Kilt (or not!)

Last year, I was lucky enough to be asked to speak at LikeMinds. I wore a kilt. The rest is history.

If you are going to LikeMinds this year (or if you’re not!) and you want to see the kilt again, go to http://www.justgiving.com/socialholic and donate a pound or two. Say whether I should wear the kilt or not and I will.

Buy My 10,000th Tweet

If you’re a company or individual who wants to support the Experiment, make an offer for my 10,000th Tweet. You’ve not got long – I think I have about 40 left – but if you make an offer that I accept, I will tweet whatever you want for the 10,000th Tweet.

Spread the word

We know that within our social media circles, we have a number of writers, reporters, broadcasters and other media professionals. PLEASE, we need your help to spread this as widely as possible. Contact me via Twitter or this site.

Something else

If you’ve got something that you’d do to help spread the word and raise the money for this Experiment, get in touch and I’ll do what I can to help.

THANK YOU

Thank you to everyone who has done something to help this so far either by spreading the word, giving money or pledging to do those things in the coming days and weeks.

You are amazing!

James x
Socialholic

Written by Socialholic

February 14th, 2010 at 8:07 pm

The Socialholic Experiment #charitysm

with 2 comments

Over the past year, I’ve done a lot of work on social media and it already looks like I’ll be doing a lot more in 2010.

I like social media and the power that it puts into people’s hands. The potential to spread messages and promote causes and campaigns is huge. A lot of the work that I have done in social media has revolved around causes and campaigns – often charity ones.

We all put a lot in to our networks, adding value to our social group. It can come in the form of communications, stories, chat, photos, audio, shared links… anything really. We also share a lot of unspoken common values – it’s what brings us together.

Anyway, I got to thinking and I thought that it would be great if we could harness all this great energy for a good cause.

Although I’ve called the page The Socialholic Experiment, it belongs to you. You are the ones who can make this work – on my own, it will fail.

The Experiment is a simple one – let’s see how much we can raise for ShelterBox. We will use social media – Twitter, Facebook, Buzz and the rest – to spread the word. Between us, we know literally thousands of people. Each box costs £490. If we can harness our networks to give a pound and spread the word, we’ll easily be able to reach the goal.

If my theories of social networks and shared values are correct, we’ll get a box.

If not? Well, we’ll have done some good and had fun trying.

One year, one goal, one box.

Or maybe more.

Be part of it. Please spread the word!

www.justgiving.com/socialholic

Thank you!

James x
Socialholic

Written by Socialholic

February 12th, 2010 at 12:27 pm

*That* Social Media Guru Vid NSFW

with one comment

PLEASE NOTE – CONTAINS NAUGHTY LANGUAGE BUT NO SCENES OF MILD PERIL

I first saw this at Like Minds 2009 and… well, watch it – it’s genius! :)

Written by Socialholic

November 19th, 2009 at 1:28 pm

All about #charitysm and Thank You!

with 8 comments

As you may know, I was running a seminar for charities yesterday all about social media.  As part of it, I wanted to show the power of social media and so I embarked on a little experiment.  I sent a tweet at about 12.20pm.  It read:
Help! Am running a seminar & want to show how far a tweet can go. We’re in Devon, UK. Pls RT! Ta! #charitysm
Within a minute, it was in Manchester thanks to my good friend @MoreHavoc but, if I’m being honest, I wasn’t quite prepared for what happened next!
Within 20 minutes, we heard from @kymriskadraken in Stockholm, Sweden! Then we went on a tour of the world taking in France, Florida (lots of Florida), Texas (lots of Texas), NYC, lots of the rest of the US, South Africa, Ethiopia, Romania and a number of other countries before hitting South West Australia.  Big thanks go to @cybertext for retweeting us from Australia – you win (if only there was a prize!!).
What I wanted to illustrate was that for little or no financial outlay, charities can use social media techniques to get their message out to audiences that may otherwise never hear from them.  As I took the group through the list of places that the tweet had travelled, they were genuinely amazed by what had happened in such a short time.  To be honest, so was I.
Personally, I think that social media is an incredible opportunity for charities because they rely on real human interaction more than any other sector.  And I think what you did in getting my message out was fabulous.
So, how do I go about thanking everyone that has been part of this little project?  Well, social media is all about real human interaction – so I am going to make sure that you all get a thank you tweet and a link to this so that you can see what you did!
This is the list between 12.21pm GMT on Wednesday 18 November (when it started) and 9am Thursday 19 November (as I am typing this).  If you have found this blog post because you RTd the #charitysm tweet and wondered what it was about and for some reason you are not on the list, please accept my apologies and feel free to add your Twitter name through the comments.
Can I also say, I would welcome it if any of you would like to follow me at @jamesmb but please don’t assume that my tweets are normally anything like this or in any way ‘high brow’- normally it’s just the standard cheery chat of a socialholic!
Thank you, genuinely, one and all.
Socialholic x
ROLL OF HONOUR!
@benhamilton @pjvanes @sophiaology @mattguthrie @nanarcr @davidwees @southernbelle85 @GLComputing @nadinebonner @savingourselves @dpeter @treypennington @curtwalker @kristensousa @alpenwest @i_legal @jonnymcclane @fleurily @kate_garratt @philhellene @nigelwnw @nailaj @matijs @foamcow @aheartofstars @spongeproject @danifinch @elizkane @ipdave @glenm @pixeldeath @kichigal @iamkreative @marcusbryan @peninsular_judy @russellbishop @lilula @iwibbly @robhwakes @jeweliek @lizzyrobins @skyegiggles @kennysarmy @nwyatt @weimlady @jon_read @newsmediarepub @davidgrim @williamsmummy @incapete @wshaffer74 @pauljwarwickvo @ronlevinevo @claire_sloane @volcensderbys @hgholt @futpaul @dgdreamin @candy_l @steffick @YouGenUk @bkenny13 @wellthen24 @scottmliddell @aigwilson @annegentle @cybertext @mikefeimster @viewfromengland @sue_sd @dancingdivala @freshties @sarknight @ecmodshow @mkcol @michlan @usablelearning @seanb_us @stefsvoice @roiben @sarahokeefe @llamakevin @jules_lewis @pablo472 @robertz @dotdotdotdash @walkerdl @hd41117 @more4mums @fabphotogifts @360spin @amylane @camilla_wnw @britt_w @efnetwork @atlanta7 @pjsphotography @mariloutheclerk @barbaranelson @liamdempsey @kate_wooding @eetempleton @theredwitch @lookingred @kateweb @jen_connelly @sixdegreespgh @crossgov @briancroxall @angela_hunter @candace_nast @lenorev @garethhondaeu @cashel @jtheibault @davidcushman @shoshanak @tway_kris @mayman @slagreca @billwolff @headphonaught @mydogateart @stephendl @heathh @saraburson @masenkablast @sabotek @shawndearn @weblearning @martinrothwell @pablovich @farsighted99 @lblanken @mjmclean @budgieuk @seamuswalsh @shanegriffiths @anghelides @claudinho @ktrayb @mnthomas @james_christie @besttourguide @chris_m_ward @rebyaakov @cindyoyo @8helen8 @kevinmacdonell @decastan @carly_whyborn @zombiesheep @louisehector @eblouise @isekhmet @st0ckym4c @finiteattention @teedp @lovisatalk @shonali @amiafad @fishinguk @owenbarder @greywing @anjali28 @Chris_M_Ward @tsdgsports @Amaranta123 @N_A_B @FamousRob @kativettel @markmcguinness @andrewkneale @motorsportprint @i_legal @al_robertson @badhedgehog @f1photos @kymriskadraken @jamesbeston @alpenwest @sophynorris @morehavoc … and me @jamesmb who started the whole thing off!

As you may know, I was running a seminar for charities yesterday all about social media. As part of it, I wanted to show the power of social media and so I embarked on a little experiment. I sent a tweet at about 12.20pm. It read:

Help! Am running a seminar & want to show how far a tweet can go. We’re in Devon, UK. Pls RT! Ta! #charitysm

Within a minute, it was in Manchester thanks to my good friend @MoreHavoc but, if I’m being honest, I wasn’t quite prepared for what happened next!

Within 20 minutes, we heard from @kymriskadraken in Stockholm, Sweden! Then we went on a tour of the world taking in France, Florida (lots of Florida), Texas (lots of Texas), NYC, lots of the rest of the US, South Africa, Ethiopia, Romania and a number of other countries before hitting South West Australia. Big thanks go to @cybertext for retweeting us from Australia – you win (if only there was a prize!!).

What I wanted to illustrate was that for little or no financial outlay, charities can use social media techniques to get their message out to audiences that may otherwise never hear from them. As I took the group through the list of places that the tweet had travelled, they were genuinely amazed by what had happened in such a short time. To be honest, so was I.

Personally, I think that social media is an incredible opportunity for charities because they rely on real human interaction more than any other sector. And I think what you did in getting my message out was fabulous.

So, how do I go about thanking everyone that has been part of this little project? Well, social media is all about real human interaction – so I am going to make sure that you all get a thank you tweet and a link to this so that you can see what you did!

The Roll of Honour is the list between 12.21pm GMT on Wednesday 18 November (when it started) and 9am Thursday 19 November (as I am typing this). If you have found this blog post because you RTd the #charitysm tweet and wondered what it was about and for some reason you are not on the list, please accept my apologies and feel free to add your Twitter name through the comments. I hope you will forgive me for not making each of you a clickable link but there are just too many of you!

Can I also say, I would welcome it if any of you would like to follow me at @jamesmb but please don’t assume that my tweets are normally anything like this or in any way ‘high brow’- normally it’s just the standard cheery chat of a socialholic!

Thank you, genuinely, one and all.

Socialholic x

ROLL OF HONOUR!

@benhamilton @pjvanes @sophiaology @mattguthrie @nanarcr @davidwees @southernbelle85 @GLComputing @nadinebonner @savingourselves @dpeter @treypennington @curtwalker @kristensousa @alpenwest @i_legal @jonnymcclane @fleurily @kate_garratt @philhellene @nigelwnw @nailaj @matijs @foamcow @aheartofstars @spongeproject @danifinch @elizkane @ipdave @glenm @pixeldeath @kichigal @iamkreative @marcusbryan @peninsular_judy @russellbishop @lilula @iwibbly @robhwakes @jeweliek @lizzyrobins @skyegiggles @kennysarmy @nwyatt @weimlady @jon_read @newsmediarepub @mattyoungdj @davidgrim @williamsmummy @incapete @wshaffer74 @pauljwarwickvo @ronlevinevo @claire_sloane @volcensderbys @hgholt @futpaul @dgdreamin @candy_l @steffick @YouGenUk @bkenny13 @wellthen24 @scottmliddell @aigwilson @annegentle @cybertext @mikefeimster @viewfromengland @sue_sd @dancingdivala @freshties @sarknight @ecmodshow @mkcol @michlan @usablelearning @seanb_us @stefsvoice @roiben @sarahokeefe @llamakevin @jules_lewis @pablo472 @robertz @dotdotdotdash @walkerdl @hd41117 @more4mums @fabphotogifts @360spin @amylane @camilla_wnw @britt_w @efnetwork @atlanta7 @pjsphotography @mariloutheclerk @barbaranelson @liamdempsey @kate_wooding @eetempleton @theredwitch @lookingred @kateweb @jen_connelly @sixdegreespgh @crossgov @briancroxall @angela_hunter @candace_nast @lenorev @garethhondaeu @cashel @jtheibault @davidcushman @shoshanak @tway_kris @mayman @slagreca @billwolff @headphonaught @mydogateart @stephendl @heathh @saraburson @masenkablast @sabotek @shawndearn @weblearning @martinrothwell @pablovich @farsighted99 @lblanken @mjmclean @budgieuk @seamuswalsh @shanegriffiths @anghelides @claudinho @ktrayb @mnthomas @james_christie @besttourguide @chris_m_ward @rebyaakov @cindyoyo @8helen8 @kevinmacdonell @decastan @carly_whyborn @zombiesheep @louisehector @eblouise @isekhmet @st0ckym4c @finiteattention @teedp @lovisatalk @shonali @amiafad @fishinguk @owenbarder @greywing @anjali28 @Chris_M_Ward @tsdgsports @Amaranta123 @N_A_B @FamousRob @kativettel @markmcguinness @andrewkneale @motorsportprint @i_legal @al_robertson @badhedgehog @f1photos @kymriskadraken @jamesbeston @alpenwest @sophynorris @morehavoc … and me @jamesmb who started the whole thing off!

Written by Socialholic

November 19th, 2009 at 9:32 am

>Like Minds – Controversy and Misunderstanding

with 5 comments

>

There seems to be a bit of controversy following the Like Minds Conference in Exeter last Friday. I should, from the start, point out that I was one of the people on the stage as part of the panel discussion on building community.
During the event, one delegate questioned whether it had answered the key questions regarding measuring ROI derived from social media. There are, clearly, those who want a ‘formula’ approach to give some numerical answer.
The first and most effective answer had to be what was happening around us on Friday. Like Minds was promoted and advertised solely using social media. On Friday, 200 people turned up to Exeter from across the country and another 600 tuned in online to watch the live feed. Now, maybe I am missing something but surely those people who were in the room or online were proof of concept. They provide us with measurable numbers.
But they do not tell us the whole story. Lots of people joined us via Twitter – we could not measure them. My co-host on PhotoLegal, Phill Price, was one of them – he was waiting for a haircut at the time but got involved and gave us a tweet. He interacted – which was the point of the day. Also, uber-tweeter, Stephen Fry sent us a tweet with his good wishes for the event. People talked about the event before, during and answer. We can’t measure them. We reached people through coverage online and offline – we can’t measure them.
Amongst the ‘unanswered’ questions, so we are told, are:
• How to carry out online campaigns to compliment offline marketing mix
• How to target online audiences, and best engage current customers and new customers
• How to turn customers into brand advocates through social media
Now, we discussed a number of things, one of which was my own subject of the PhotoLegal social media phenomenon. Our online campaign led to offline coverage within industry publications. We indentified, engaged with and nurtured our online audience – actually, we have also showed them the ‘L’ word which Daren Forsyth used and was so derided by some. They are our customers and brand advocates and they have become not only evangalists for the podcast but some have recommended me and my firm to their friends and contacts. They also go to my cohosts, Darren Hector and Phill Price for advice on photography issues. How would you measure the ‘feeling’ that they have towards us and that we have towards them? What would the answer be? 75.3? 26.1? What would it mean? What would it matter?
As someone who has also worked in the PR industry, I know that there are some things that cannot be empirically measured. Print adverts are one of them – you will never know how many people have seen your ad no matter what people say. Brand awareness is also incredibly difficult to measure as people sometimes guess as to whether they know a brand when asked – do you want to be the idiot that hasn’t heard of the latest website adhsadjhsdf.com? No? Then you answer ‘yes’ to the nice lady with the clipboard.
In my opinion, the desire to have ‘numbers’ to justify campaigns is lazy thinking – brand and issue campaigns can take months or even years to come to fruition – and attempting to measure them will prove pretty much impossible (although we could all find a polling agency that could come up with some questions for a fee!).
Sometimes, you need to step back and see and feel what is around you. Sometimes there are no numbers.
From a standing start, we put together a podcast and an ecosystem that has proved massively popular in its particular industry area. What are the percentages? No idea. Nor do I want to rely on numbers. Sure I know how many downloads we have had but it is much more interesting to know the influence we have when we go live and see people sit with us, online, listening, interacting, talking and promoting us without us even asking. It feels right. We have a relationship with our listeners – the best listeners in the world, by the way! When it doesn’t feel right any more, we will know and we will do something about it. We do not need numbers to tell us what is working and what does not.
Now, I know all this sounds a bit defensive and maybe it is. The Like Minds crew put together an amazing conference that proved the importance of social media. The speakers, especially Trey Pennington, Daren Forsyth and Olivier Branchard, did address the ROI questions including why it is difficult to measure, why it may not be right to measure it in ‘traditional’ ways and what other indicators of success there may be.
The conference is now available online via the Like Minds website, so you can decide for yourself. Go and watch it. See what this social media thing is all about and why using traditional methods to measure new media is about as relevant as putting petrol into a horse and cart.

Written by Socialholic

October 19th, 2009 at 8:21 pm

>Well, this is a scary development!

without comments

>I’ve just found BlogPress for iPhone. Your only hope of avoiding a deluge of short blogposts is if it doesn’t work (and it’s only a two star app in the App Store!) – so keep your fingers crossed!
If it does work, I’ll post a review. If it goes quiet, it didn’t work!!

- Posted using BlogPress from my iPhone

Written by Socialholic

October 12th, 2009 at 5:30 pm

>Oh the Excitement!

without comments

>After years of blogging on other people’s sites, ghosting articles and the like, I have decided to ‘come out’ (in the blogging sense) and so, henceforth, reviews, comment and the rest of it will be here and on Twitter.

And, I’ll be guesting, as me, on Darren Hector’s excellent Wildlife Photographer podcast talking about legal things (and anything else he wants me to talk about). That’s going to be fab and I am very much looking forward to it.

And (you lucky people), I’m also trying to get together a merry band to do some sort of live blog or nearly live podcast from the Social Networking World Forum.

That live blog will happen in some form of another on here and on Twitter on Tuesday 10 March – so check back here or subscribe to my Twitter feed.

It is difficult to fully express the excitement that this is generating but imagine Christmas when you were about 5 and realised that you might be getting the garage set that you really wanted!

Written by Socialholic

March 2nd, 2009 at 12:55 pm